LinkedIn is a professional social network that everyone in business should be using. Here is a list of 10 reasons why…
- There are 590 million users on LinkedIn. Imagine how many people you can connect with.
- It’s one of the first websites to come up when you google someone’s name. So, if you are not on LinkedIn, how will people get to know about your background?
- It’s a great conversion tool if you have an impressive profile and you follow up with people you have met.
- You can reach people you may not be able to in person.
- If you are not where your potential clients are looking, you don’t exist to them. So, if you are not on LinkedIn often, people will forget about you or not find you at all.
- Find your next career move or employee on LinkedIn.
- Keep up-to-date on what your network is doing.
- You can showcase your expertise by creating posts and articles on LinkedIn.
- You can build and maintain relationships with thousands of people in your network on LinkedIn.
- LinkedIn is a great place to gain trust from your network, especially if you are honest and authentic.
These are just a few of the many reasons I believe it is critically important for everyone in business to use LinkedIn.
According to CEO of Nan & Co. Properties, Nancy Almodovar, real estate agents will be expected do these 5 things in 2018 in order to keep up with the competion:
- Build and maintain an online brand/portfolio
- Spend most of your time and resources on online marketing and advertising
- Understand and implement smart home automation. It will become expected by buyers.
- Become specialized in something. Being able to “sell anything” will no longer matter.
- Get ready for a new generation of buyers.
We agree 100%!! To read the full article, click on the link below…
Whether or not you have marketing and/or branding in your title, we are all marketing ourselves and our company, aren’t we? How do you present yourself to others? Do you have a smile on your face every time you answer the phone or greet someone? Does your appearance match what you want your brand to look like?
We should think about the answers to these questions every time we have a meeting with a client, interview(as the interviewee or interviewer), presentation, or even post something online. We are always marketing ourselves whether we know it or not. We are building our brand one post and/or meeting at a time.
When I consult with clients about marketing, I ask them who their target audience/ideal client is. Then I ask if that audience looks them up online, what will they find. I say “If they can’t find you where they are looking, then you don’t exist.” Even if your business solely comes from referral, you still need an online presence. It helps prospects become clients. It gets people to buy in. People do business with people they know, like and trust.
How are you marketing and branding yourself?