Experience and Longevity Matter

julie envelope with sticker

We received this mail from our client and had to share this great tip…
Julie Jakubek owns an Allstate office in Phoenix and has been in business for over 20 years. So, she had stickers made to use on her mail and other printed materials. That is great marketing! If you have been in business a long time, people should know that. Experience and longevity are really important factors people consider when they are choosing who to do business with. Would you rather use a Realtor, Mortgage Lender, Financial Planner, Insurance agent etc. who has been in business a year or over a decade or two?! So, if you have years of experience and/or have owned your business a long time, let people know.

Branding Tips for Your Business

Businessman hand drawing Brand Marketing Concept. logo

Whether you have a new business or have been in business a long time, a company’s brand strategy should be reviewed often. A company’s brand is what people remember, it’s why they buy from you/use your service, and it sticks with you forever.  Think about the following when working on your brand…

  1. We live in a digital world, with 24/7 access to information. People are always watching, so remember to be amazing all the time!
  2. Customer service is a huge part of your brand. If you treat your customers right every time, they will refer you all the time.
  3. Keep your company’s purpose at the forefront of your mind. The purpose of your company should be more than making money. People will buy from you because they believe in your purpose/brand.
  4. Make sure all of your social media sites, websites and messages are congruent. If your brand is consistent all the time, more people will remember your brand.
  5. Refresh your look and update your messaging to attract new customers to your brand.
  6. Customer loyalty is a huge part of a company’s brand strategy. Remember to thank those customers that are loyal.

Feel free to contact us anytime about marketing or branding. We would love to hear about your brand strategy…

Back to School=Back to Business!

It’s that time of year again…millions of Americans are headed back to school. This is great news for everyone…students, parents, teachers and businesses. Why? Students are filling their heads with knowledge for the future. Parents get a reprieve from the summertime craziness. Businesses see a spike in sales because everyone is back to their routines and/or buying supplies for school. Businesses can also donate school supplies and write it off on their taxes if itemized correctly. Then teachers are happy, because they don’t have to use their own money to buy supplies for their classrooms.

Are you back in your routine? It’s time. Re-start your marketing now, so you can reach your goals by the end of the year. Even when you are busy, remember to fill your pipeline for the future.

Need Some Guidance?

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Do you want to increase your business, but don’t know what to do first?

Being your own boss has it’s perks, but do you need some accountability?

Want to brand yourself or your company?

Did you answer yes to any/all of those questions?

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We can help you…

  • Focus your efforts on activities that are already making you money!

  • Put your many marketing ideas into action!

  • Manage your time effectively

  • Put a marketing plan in place for the whole year

Email us today for more info kellylorenzen2011@gmail.com

 

Marketing and Branding 101

 

cropped-bigstock-92042858-market-business-global-business-marketing-commerce-concept1.jpgWhether or not you have marketing and/or branding in your title, we are all marketing ourselves and our company, aren’t we? How do you present yourself to others? Do you have a smile on your face every time you answer the phone or greet someone? Does your appearance match what you want your brand to look like?

We should think about the answers to these questions every time we have a meeting with a client, interview(as the interviewee or interviewer), presentation, or even post something online. We are always marketing ourselves whether we know it or not. We are building our brand one post and/or meeting at a time.

When I consult with clients about marketing, I ask them who their target audience/ideal client is. Then I ask if that audience looks them up online, what will they find. I say “If they can’t find you where they are looking, then you don’t exist.” Even if your business solely comes from referral, you still need an online presence. It helps prospects become clients. It gets people to buy in. People do business with people they know, like and trust.

How are you marketing and branding yourself?

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