It’s that time of year again…millions of Americans are headed back to school. This is great news for everyone…students, parents, teachers and businesses. Why? Students are filling their heads with knowledge for the future. Parents get a reprieve from the summertime craziness. Businesses see a spike in sales because everyone is back to their routines and/or buying supplies for school. Businesses can also donate school supplies and write it off on their taxes if itemized correctly. Then teachers are happy, because they don’t have to use their own money to buy supplies for their classrooms.
Are you back in your routine? It’s time. Re-start your marketing now, so you can reach your goals by the end of the year. Even when you are busy, remember to fill your pipeline for the future.
Have you ever wanted to throw a party but didn’t know where to start or have the resources to put one on?
If you love parties, why not use them as a marketing tool in your business. It’s the easiest and best way to get in front of people, because most people love parties. You will have a captive audience to say thank you, sell your products or service, and build lasting relationships.
We can help…
One of our specialties is event planning. We can walk you through the entire process, from planning through execution and follow up. Will your next party be for your clients, a book release, referral partners, and/or your staff?
Everyday you get a new chance at a first impression. How will a potential customer/client remember you? You are your brand; What you wear, how you carry yourself and the things you say all affect your brand. So, put your best foot forward every single day. It will be worth it.
How do you show up to work everyday? Happy, mad, tired, rested? Remember to smile, because you are your brand. Everyday is a new day for a first impression. Make it count.
We believe blogging is critical for every business and often get asked why. So we came up with a quick list of reasons…
1) It drives people to your website without having to pay to get new people there.
2) It helps convert people who are just checking out your website into leads, because we create a call-to-action on each blog.
3) It helps establish you as the expert in your field, because we answer common questions that many people wonder about.
4) It delivers long-term results because people will find your blog in search engines for years, not just the first day you write it.
5) It’s an inexpensive way to promote events, products etc.
Does all of that sound great, but you know you don’t have time to blog or feel stressed about doing it right? We can help…
Whether or not you have marketing and/or branding in your title, we are all marketing ourselves and our company, aren’t we? How do you present yourself to others? Do you have a smile on your face every time you answer the phone or greet someone? Does your appearance match what you want your brand to look like?
We should think about the answers to these questions every time we have a meeting with a client, interview(as the interviewee or interviewer), presentation, or even post something online. We are always marketing ourselves whether we know it or not. We are building our brand one post and/or meeting at a time.
When I consult with clients about marketing, I ask them who their target audience/ideal client is. Then I ask if that audience looks them up online, what will they find. I say “If they can’t find you where they are looking, then you don’t exist.” Even if your business solely comes from referral, you still need an online presence. It helps prospects become clients. It gets people to buy in. People do business with people they know, like and trust.
How are you marketing and branding yourself?