In the marketing world, it seems that social media has taken over, doesn’t it?! But, there are a lot of people who either choose not to be on social media or don’t have time to look at it during their busy week. That is why email is still one of the best ways for businesses to communicate with their customers, fans, and connections. Did you know that there are over $3million emails sent per second? That is an insane number to wrap your head around!
What that means is that consumers/customers get a ton of emails! But, over 40% of them still like hearing from their favorite companies via email and will open the email based on the subject line. But, almost 70% of people will mark an email spam based on the subject line.
So, creating subject lines that shine through will be critical to get your email read. What are the best ones to draw that attention? According to an article we read by OptinMonster, here is a list of the top subject lines broken down by category…
164 Best Email Subject Lines to Boost Your Email Open Rates (2019)
What a fun way to market your business…radio airtime with a great host, fun conversation, and amazing women! I recently had the opportunity to be a guest on Business Radio X in Phoenix with one of my favorite clients, Jan Whalen of Whalen Voices. Here is a link to our interview and pictures from the fun day!
It’s that time of year again, back-to-school time. As the kids go back to school and people get back from summer vacation, make sure your marketing is on point! If you are not marketing where your potential customers are looking, you don’t exist to them. How are you reaching your current and potential clients? Blogging, email newsletters, Facebook live and videos are great ways to stay in touch with current clients and attract new ones.
Running a small business? Need a marketing boost? Videos are the answer. Posting a video on your social media pages will have 3 or 4 times more engagement than regular posts. Try it! I promise it will be worth it. Facebook live makes it super easy to create a video. It doesn’t have to be perfect or professional, just engaging.
Don’t feel comfortable in front of the camera? We can create videos like these for your business…
We received this mail from our client and had to share this great tip…
Julie Jakubek owns an Allstate office in Phoenix and has been in business for over 20 years. So, she had stickers made to use on her mail and other printed materials. That is great marketing! If you have been in business a long time, people should know that. Experience and longevity are really important factors people consider when they are choosing who to do business with. Would you rather use a Realtor, Mortgage Lender, Financial Planner, Insurance agent etc. who has been in business a year or over a decade or two?! So, if you have years of experience and/or have owned your business a long time, let people know.
Whether you have a new business or have been in business a long time, a company’s brand strategy should be reviewed often. A company’s brand is what people remember, it’s why they buy from you/use your service, and it sticks with you forever. Think about the following when working on your brand…
- We live in a digital world, with 24/7 access to information. People are always watching, so remember to be amazing all the time!
- Customer service is a huge part of your brand. If you treat your customers right every time, they will refer you all the time.
- Keep your company’s purpose at the forefront of your mind. The purpose of your company should be more than making money. People will buy from you because they believe in your purpose/brand.
- Make sure all of your social media sites, websites and messages are congruent. If your brand is consistent all the time, more people will remember your brand.
- Refresh your look and update your messaging to attract new customers to your brand.
- Customer loyalty is a huge part of a company’s brand strategy. Remember to thank those customers that are loyal.
Feel free to contact us anytime about marketing or branding. We would love to hear about your brand strategy…
It’s that time of year again…millions of Americans are headed back to school. This is great news for everyone…students, parents, teachers and businesses. Why? Students are filling their heads with knowledge for the future. Parents get a reprieve from the summertime craziness. Businesses see a spike in sales because everyone is back to their routines and/or buying supplies for school. Businesses can also donate school supplies and write it off on their taxes if itemized correctly. Then teachers are happy, because they don’t have to use their own money to buy supplies for their classrooms.
Are you back in your routine? It’s time. Re-start your marketing now, so you can reach your goals by the end of the year. Even when you are busy, remember to fill your pipeline for the future.