Branding Tips for Your Business

Businessman hand drawing Brand Marketing Concept. logo

Whether you have a new business or have been in business a long time, a company’s brand strategy should be reviewed often. A company’s brand is what people remember, it’s why they buy from you/use your service, and it sticks with you forever.  Think about the following when working on your brand…

  1. We live in a digital world, with 24/7 access to information. People are always watching, so remember to be amazing all the time!
  2. Customer service is a huge part of your brand. If you treat your customers right every time, they will refer you all the time.
  3. Keep your company’s purpose at the forefront of your mind. The purpose of your company should be more than making money. People will buy from you because they believe in your purpose/brand.
  4. Make sure all of your social media sites, websites and messages are congruent. If your brand is consistent all the time, more people will remember your brand.
  5. Refresh your look and update your messaging to attract new customers to your brand.
  6. Customer loyalty is a huge part of a company’s brand strategy. Remember to thank those customers that are loyal.

Feel free to contact us anytime about marketing or branding. We would love to hear about your brand strategy…

Your Character is Part of Your Brand

Business Branding , Branding Word , Brand Building Concept , Bus

We have all heard the adage, “People do business with people they know, like and trust,” right? Well, that is because it’s true. You are your brand, and part of that brand is character. How honest, empathetic, and trustworthy you are, tells a lot about your character. If you are always honest, show true emotional connection and people can trust you, they will buy your brand every time. They will also suggest your brand to others, because of your character.

Here’s an example…Well-known World Brand Logotypes

After looking at all of these logos, what feelings come up about these companies? You can probably describe the character of some of these companies pretty quickly right? Can you trust them? How do they make you feel? We can use these as examples of what to do and what not to do in our businesses.

Remember, it’s never too late to make a first impression. Be the best version of yourself everyday. Your business will benefit.

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