Branding Tips for Your Business

Businessman hand drawing Brand Marketing Concept. logo

Whether you have a new business or have been in business a long time, a company’s brand strategy should be reviewed often. A company’s brand is what people remember, it’s why they buy from you/use your service, and it sticks with you forever.  Think about the following when working on your brand…

  1. We live in a digital world, with 24/7 access to information. People are always watching, so remember to be amazing all the time!
  2. Customer service is a huge part of your brand. If you treat your customers right every time, they will refer you all the time.
  3. Keep your company’s purpose at the forefront of your mind. The purpose of your company should be more than making money. People will buy from you because they believe in your purpose/brand.
  4. Make sure all of your social media sites, websites and messages are congruent. If your brand is consistent all the time, more people will remember your brand.
  5. Refresh your look and update your messaging to attract new customers to your brand.
  6. Customer loyalty is a huge part of a company’s brand strategy. Remember to thank those customers that are loyal.

Feel free to contact us anytime about marketing or branding. We would love to hear about your brand strategy…

Why Blog for Your Business?

Woman Hands Working With A Laptop In A Coffee Shop

We believe blogging is critical for every business and often get asked why. So we came up with a quick list of reasons…

1) It drives people to your website without having to pay to get new people there.

2) It helps convert people who are just checking out your website into leads, because we create a call-to-action on each blog.

3) It helps establish you as the expert in your field, because we answer common questions that many people wonder about.

4) It delivers long-term results because people will find your blog in search engines for years, not just the first day you write it.

5) It’s an inexpensive way to promote events, products etc.

Young businessman with his head squeezed between a laptop keyboa

 

Does all of that sound great, but you know you don’t have time to blog or feel stressed about doing it right? We can help…

 

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