Plan Your Work & Work Your Plan
Looking for sales and marketing tips? Entrepreneurship insights on working a plan? Interested in coaching for your business or college-age child? You won’t want to miss this episode of Collaborative Connections on how to work your plan!
Host, Kelly Lorenzen, CEO of KLM Consulting, was joined on air by Dena Patton, Suzanne McDonald, and Marisa Benoit.
Here are a few of Kelly’s takeaways from the show…
- Sales are different from marketing
- Plan early and often whether it is for college, a new career, or growing your business
- Work on your business, not just in it if you want to grow
- Set short-term and long-term goals for schooling and in business
- Hire people/Outsource for the things you are not good at
- Stay in your brilliant lane to grow
- Growing your network one of the keys to growing your business
Our Featured Guests…
Marisa Benoit with Corinthian Spirit Consulting
Marisa Benoit is an educator and lifelong learner who is dedicated to helping students of all ages attain their educational goals.
Corinthian Spirit Consulting works with students and parents to develop a passage plan through these uncharted and often turbulent waters by focusing on clear communication of goals and accountability.
Marisa shares during the episode coversations of the future and how she plays a role in it.
“I am a kind of objective third party with also experience in different industries and higher education as well. So, just working through those big long-term goals with college and high schoolers. It’s more about managing the process of it all for them and help them get through it.”
Dena Patton, of Dena Patton Coaching and Training
Dena Patton is a virtual speaker, trainer, and coach who gets results. She is hired to create empowered cultures with happy teams. Dena’s mission with her company is to inspire and educate people worldwide to live, love, and lead from their greatness mindset so they can fulfill their purpose and highest potential
Outsourcing is really important and Dena shares how she chooses to look at it.
“The key to outsourcing is the why behind it. It’s because not only do I want the CEOs and business owners to be in their brilliant lane as often, and as much as possible. That’s where this business has the biggest impact, and how you create the biggest income.”
Suzanne McDonald with Angles & Insights
Brand journalist, education innovator, community launcher, success advocate, podcaster, multi-award-winning Marketing Solutionist. As CEO of Angles & Insights, the former Boston Globe journalist and her team customize digital marketing solutions for brands, from solopreneur to corporate sales-marketing teams. Suzanne also founded and curates the Newport Interactive Marketing networking-learning community.
Most recently the Angles & Insights team launched ROIinU, a skills-packed, live-interactive course to guide aspiring digital marketing professionals to career success. ROIinU enables more students to learn from experts and is built on the successes of the digital & social media courses Suzanne launched & taught at several universities as well as Angles & Insights’ Student-to-Employment program.
Suzanne added many interesting perspectives to the conversation and began talking about audiences and how marketing should be…
“There’s just so much noise out there that I think life would be so much better if we all just focus on ‘what do I have to offer?’ Actually, there was this book, the Go-Giver. That’s what I think marketing should be about.”