When you started your business, you probably had a logo made, built a website, and created social media channels. Then, as most of us do, we move on to building our business. We get so busy with the daily tasks, we forget to revisit our brand from time to time. Is it time to rebrand?
If you’re feeling a bit like your network, social media following or clients aren’t as engaged as they were more than a year ago, you’re not alone. We’re hearing this from many of our clients. As you get back from vacations and plan the rest of the year, it’s time to start reaching out. How do you re-engage your audience?
In general terms, business development is any activity, initiative, or opportunity pursued to make the business better. This can be anything from forming new partnerships or relationships to increasing revenues or expanding, or adding value through new systems, products or services.
There are two different perceptions we think impact your profitability and success as a business. The perception you have about yourself and your business AND the perception others have of you and your business.
Perception equals profit seems to be a topic that keeps coming up with our clients lately. It might not make sense at first but let me explain.