In general terms, business development is any activity, initiative, or opportunity pursued to make the business better. This can be anything from forming new partnerships or relationships to increasing revenues or expanding, or adding value through new systems, products or services.
There are two different perceptions we think impact your profitability and success as a business. The perception you have about yourself and your business AND the perception others have of you and your business.
Perception equals profit seems to be a topic that keeps coming up with our clients lately. It might not make sense at first but let me explain.